How’s that title for click bait? Well, I plan on sticking with the click bait tradition, over promise with the title and under deliver with the content. A few days ago, I passed the 6-month mark for this blog and while I don’t intend to write a lot about blogging, I thought I’d mark the occasion by outlining my social media strategy.
After first starting this blog, I had a brief conflict of conscience after getting a taste of fame. Okay, I had 5 people visit my site, but it was 5 more than I was expecting. And it turned out to be rather addicting.
So I did what all other bloggers have done before me and looked into how I can promote my blog. Before getting into what I learned, I should give you a bit of background on pre-blogging me.
I’ve never been into social media. I’m not a fan of Facebook and have never held an account. I had some vague awareness of Instagram and Pinterest, but neither really interested me. The only platform I had used before was Twitter and I had maybe sent 2 tweets in the 3 years I had been using it. So as the kids would say, social media was not my jam.
I should also admit that my social media strategy doesn’t involve me chasing clicks. At first, I opened a Pinterest account with the intention of getting Facebook up and running shortly thereafter. But as it turns out Pinterest is a tough nut to crack. And I’m glad that it was because it forced me to evaluate what I was doing.
I have no doubt I could have figured out Pinterest had I given it enough time. But I was using it simply as a way to promote my blog. I didn’t enjoy the experience in any way. I was pinning and following not out of personal interest or enjoyment, but out of hopes that I’d land a few extra clicks that day.
This is the longest preamble ever…get to the strategy already!
Okay, let’s start with a basic big picture overview of my plan.
Step 1 – Write Content I Enjoy
I’d say write great content, but I don’t think you can consider what I do here great by any stretch of the imagination, so we’ll stick with content I enjoy.
This step is critical for two reasons. First, if I enjoy writing it, I’m going to keep writing it. If I don’t, I’ll eventually give up. Second, if I enjoy it, then maybe others will enjoy it too.
Step 2 – Have Fun Marketing my Content
As it turns out Twitter is the only social media platform that I enjoy. It is likely that my myopic use of twitter before starting a blog has resulted in this outcome. As I get further into this whole blogging thing, I may branch out. But for now, twitter is my sole dance partner, because twitter is the only platform I really enjoy.
So if my social media strategy is to do what I enjoy, here is what the implementation of that strategy looks like: be a good human being.
There is an abundance of negatively on social media. I have no interest in adding to the chorus of negative Nelly’s who troll social media looking for something to crap on.
I have worked hard to cultivate an optimistic outlook in my own life and I want my social media presence to be an extension of that work. The more I practice positivity the more positive I become.
If you are driven enough to create something and brave enough to put it out there for all to see, you deserve to be encouraged. I’ve had so many people encourage me along the way and it has made a huge difference in my blogging life.
It takes very little effort to be supportive, yet before I became a blogger I almost never did it. Now that I’ve been on the receiving end of those encouraging words, I try to do it as frequently as possible. I know the difference it can make and I plan on paying that forward whenever possible.
One of the core goals of my social media strategy is to help others as much as possible. This could simply mean sending some words of encouragement or retweeting a post.
But it also has meant giving a blogger a heads up when something doesn’t look right on their site. And sending a personal e-mail as a follow up to a particularly personal post offering support and suggestions.
My goal is to help where I can in whatever ways I can.
I’ve been the beneficiary of so much generosity from the blogging community. They’ve given me support, encouragement, and time. If it wasn’t for other bloggers, I’m convinced my wife would be the only person reading my blog.
My hope is to be equally generous with my time and social media footprint. I know there will be a time where I’ll have to set boundaries for myself and will need to say no, but my goal is to say yes far more often than I say no.
If you are new to this site, welcome, I’m glad that you are here. Poke around and see what it’s all about. If you’re a regular reader or if you follow me on twitter, you know that I try to have as much fun with this as possible.
So what exactly does fun mean?
- Meeting new people (as an introvert, I find the virtual platform far easier to connect with others).
- If you thought Lego figures were plentiful on my site, you should really check out my twitter feed.
- Witty banter with some of my best twitter friends, like Fritz over at Retirement Manifesto.
- Maybe the occasional sarcastic tweet, but only in the most positive way possible.
- Sharing things that are either meaningful or humorous to me.
So what is the ultimate social media strategy? To deliver enjoyable (and maybe even informative) content in fun packaging. I recognize that if your goal is to grow your blog quickly or monetize it, this social media strategy isn’t for you. You’ll want to be on Pinterest and Facebook and all of the other platforms.
But if you are like me and this whole blogging thing isn’t about money or fame, then the best advice I can give you is focus on your content and have fun on social media.
To see the kind of hijinks that goes on over on my twitter account, consider following me? I’d love to make your virtual acquaintance.
Let me know how you use social media? Am I missing out by not being on Facebook and Pinterest or should I stick to what I love?